Culture and experience

Focus: Make the corridor more attractive as a place to live, to set up new business and as a tourism destination through improving the quality of culture and experience, as well as using marketing to strengthen the knowledge of the region internationally.

The aim is to establish a network of culture and experience institutions, as well as running an efficient marketing campaign in order to strengthen the knowledge of the region internationally.

Leader: Birgitta Öfverholm, Göteborg & Company